GuardianOne

DURATION

12 Months

DURATION

12 Months

CLIENT

GuardianOne

CLIENT

GuardianOne

Brand Identity

Website

PROJECT OVERVIEW

ITGrade were already providing cyber security services. Buyers just couldn't see it behind a generic managed IT brand. Putting cyber security first meant becoming a different company with a new name, without losing 20 years of client trust. We created GuardianOne to change what buyers see, and keep what clients trust.

The Challenge

Buyers had started worrying about AI vulnerabilities and cyber attacks, and had stopped listening to standard IT messaging. ITGrade needed to be seen as a security partner first, without walking away from the managed IT their clients relied on.

GuardianOne point of sale collateral in situ. Created by Marketd.

GuardianOne digital banner and business card "You grow. We guard". Created by marketd.

WHAT WE DID

Strategy first. We defined the cyber-first position, then built everything on it: the name, the line "You grow. We guard.", identity, messaging frameworks and guidelines. Then the tools that sell it: website, pitch decks, capability statement, proposals and technical case studies with hard numbers. Then twelve months of LinkedIn and Instagram content.

Results

GuardianOne went to market under a new name as a security business, with the brand, website and sales kit all built to say so. • A full rebrand delivered with existing client relationships intact within eight weeks • A new pitch deck, capability statement and proposal kit now used in every sales conversation • Twelve months of LinkedIn and Instagram content building their profile as a security business