Privacy Policy

Last updated: 7 October 2025

Marketd (ABN 31 167 304 438) ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose and protect your personal information in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

1. Information We Collect

We collect personal information that you provide to us directly, including:

Contact Information

  • Name

  • Email address

  • Phone number

  • Company name and position

  • LinkedIn profile (if provided)

Business Information

  • Industry and business details

  • Information about your services, products, and target market

  • Sales and marketing challenges

  • Current brand assets and materials

  • Budget and project requirements

Project Information

  • Documents and materials you share during engagements

  • Feedback and communications

  • Meeting notes and strategy discussions

  • Confidential business information during discovery and delivery

Website Usage

  • IP address

  • Browser type and version

  • Pages visited and time spent

  • Referring website

  • Device information

2. How We Collect Information

We collect information when you:

  • Complete contact forms on our website

  • Book a strategy call or consultation

  • Email or call us directly

  • Engage us for services

  • Attend meetings, workshops or strategy sessions

  • Provide materials, documents or access to your business systems

  • Subscribe to our newsletter or content (if applicable)

  • Interact with our LinkedIn content

3. How We Use Your Information

We use your personal information to:

  • Respond to your enquiries and provide quotes

  • Deliver brand strategy, sales enablement, and thought leadership services

  • Conduct discovery workshops and develop strategy recommendations

  • Create sales collateral, brand materials and marketing content

  • Communicate with you about projects and deliverables

  • Process payments and maintain financial records

  • Improve our services and website

  • Send relevant industry insights or updates (with your consent)

  • Comply with legal obligations

4. Disclosure of Information

We may share your information with:

Service Providers

  • Hosting providers (Framer)

  • Analytics providers (Google Analytics)

  • Email service providers

  • Payment processors

  • Cloud storage providers

  • Project management tools

  • Professional advisors (lawyers, accountants)

Legal Requirements

We may disclose information when required by law, court order, or to protect our rights and safety.

With Your Consent

We may share case studies, testimonials or project examples only with your explicit written permission. All client work remains confidential unless you approve its use.

We will never:

  • Sell your personal information

  • Share your confidential business information with competitors

  • Use your strategic insights for other clients without permission

5. Client Confidentiality

During our engagements, you may share confidential business information, strategic plans, financial data, and proprietary materials. We treat all client information with strict confidence:

  • All team members sign confidentiality agreements

  • Client materials are stored securely with restricted access

  • We do not discuss your business with third parties

  • Project work is not shared publicly without your written consent

  • Upon project completion, we retain only what's necessary for legal and business records

6. Data Storage and Security

We take reasonable steps to protect your information:

  • Secure encrypted storage systems

  • Password-protected access to client files

  • Regular security updates and monitoring

  • Limited access to information on a need-to-know basis

  • Secure communication channels for sensitive information

However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

7. Data Retention

We retain your information for as long as necessary to:

  • Fulfil the purposes described in this policy

  • Meet legal and regulatory requirements (minimum 7 years for financial records)

  • Resolve disputes and enforce agreements

After this period, we securely delete or anonymise your information.

8. Your Rights

Under Australian privacy law, you have the right to:

Access

Request access to the personal information we hold about you.

Correction

Ask us to correct information that is inaccurate, incomplete or out of date.

Deletion

Request deletion of your information (subject to legal retention requirements).

Object

Object to how we use your information in certain circumstances.

Withdraw Consent

Withdraw consent for marketing communications at any time.

To exercise these rights, contact us using the details at the end of this policy.

9. Marketing Communications

If you've provided consent, we may send you:

  • Industry insights and thought leadership content

  • Service updates and announcements

  • Relevant case studies or resources

You can opt out of marketing communications at any time by:

  • Clicking "unsubscribe" in any email

  • Contacting us via the details on our website

This does not affect essential communications about active projects or services you've engaged.

10. Cookies and Tracking

Our website may use cookies and similar technologies to:

  • Understand how visitors use our site

  • Improve user experience

  • Remember your preferences

You can control cookies through your browser settings. Disabling cookies may affect website functionality.

We use the following tracking tools:

  • Google Analytics 4 (GA4): To understand website traffic, user behaviour, and page performance. GA4 collects anonymised data including pages visited, time on site, location (city/country level), device type, and referral sources. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

11. Third-Party Links

Our website may contain links to third-party sites (such as LinkedIn profiles). This Privacy Policy does not cover those sites. We recommend reviewing their privacy policies.

12. Overseas Disclosure

Some of our service providers may store data on overseas servers, including:

  • United States: Cloud hosting (Framer), analytics (Google Analytics)

  • European Union: Some cloud service providers

We take reasonable steps to ensure overseas recipients comply with Australian privacy standards.

13. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be posted on our website with a revised "Last updated" date. Your continued use of our services after changes indicates acceptance of the updated policy.

14. Complaints

If you believe we have breached your privacy, please contact us first using the contact details below.

If you're not satisfied with our response, you can lodge a complaint with the Office of the Australian Information Commissioner:

  • Website: www.oaic.gov.au

  • Phone: 1300 363 992

  • Email: enquiries@oaic.gov.au

15. Contact Us

For questions about this Privacy Policy or how we handle your information:

Marketd Website:

www.marketd.au

Contact details are available on our website.