Rob Ruffell
Commercial Director
Rob brings commercial strategy expertise from managing national brands with annual budgets exceeding $500M. His track record includes 10+ consecutive years of exceeding revenue targets across grocery, petrol, and convenience channels. Rob applies sales-tested thinking to every brand decision because he understands what drives purchasing behaviour - he's closed the deals himself. His commercial lens ensures every brand strategy serves the ultimate goal: moving prospects toward a buying decision.
Leora Vayn
Brand Director
Leora has delivered multiple successful rebrands and strategic positioning projects across 15+ years in brand strategy. She specialises in transforming complex technical expertise into clear, compelling messaging that resonates with decision makers. Her approach focuses on making sophisticated capabilities accessible to buyers who need to understand value quickly. Leora creates brand strategies that sales teams can confidently present and prospects can easily share internally.
Daiana Cordo
Design Manager
Daiana is a strategic designer and visual storyteller with nearly a decade of experience shaping high-impact campaigns across nonprofit, education and global consumer brands. Her work blends design, marketing strategy and audience psychology to translate complex ideas into clear, compelling visual communications. She has led creative for award-winning campaigns and collaborated with multiple Fortune 500 organisations, helping teams turn strategy into effective brand systems, marketing assets and campaigns that drive engagement.
Leonardo De Vita
Lead Developer
Leonardo is a conversion-focused UX/UI designer and CRO specialist who builds websites that do more than make a strong first impression. He works with growing brands to create high-end, animated web experiences where every decision is grounded in behavioural data and user research. His work spans end-to-end builds, CRO audits, landing page design and performance optimisation, with clients reporting stronger lead flow and returning for multiple projects based on results.
